Kid-ovation™- is about products/brands for kids, created by kids!

Kid-O-Vation is a cross between a kid focus group and a kid brainstorming session. Clients get a greater understanding of the attitudes, behaviors and needs of the age segment, as they discover new ideas and ways to make existing ideas more relevant and exciting.

Kid-O-Vation was created by our youth leader, child psychologist, and new product experts when several Clients complained they could rarely get useable ideas from kids. They were frustrated with the wild impracticality of many of the ideas.

The Kid-O-Vation process is designed to get to the insight behind the wild ideas suggested by kids and teens. We work on dimensionalizing the insight, and then discovering and shaping many new ideas, using kid- specific innovation principles.

The process is very Client centered, because the Client is in the room with the kids, working with two Mindgarden facilitators, directing areas of exploration on the spot. (We teach Clients how to do this.)

Mindarden Future Brains™ are highly creative, trained brain kids ages 9-18 who are often involved in Kid-O-Vation sessions. We also work with research facilities in recruiting creative kids against your specs. Sessions begin with a brief training segment that gives kid/teen participants tools to be excellent problem solvers.